CREATIVE IS DEAD!
Okay, we apologize for the dramatic headline, but let's dive deeper into what we mean here.
When we say 'creative', it's a broad term encompassing many facets. We're not referring to high-concept, million-dollar ad campaigns like those of Nike or Coca-Cola that you see during the Super Bowl. We're zooming in on the nitty-gritty ads that pop up on your social media feeds - Facebook, Instagram, TikTok, YouTube, you name it.
The harsh reality is this - in today's world, capturing and holding people's attention has become a Herculean task. And let's face it, are TV commercials even relevant anymore?
In the realm of mobile, there's one simple yet elusive formula. Grab attention, establish your identity, communicate your benefits, and elicit an action. All the while, many brands are still caught up in highlighting their product features, overlooking the benefits their customers derive - but that's a tale for another day.
Handful of ways to showcase your brand as shown here with different content types:
Sounds straightforward, right? If only!
The reality is creating all this content is still a massive undertaking! On one end of the spectrum, you have boring templated ads, and on the other, completely bespoke content that is expensive and can’t scale. Both of these methods, however, have their limitations and often overpromise and underdeliver.
But here's the thing – the future shouldn't be this challenging.
Ad creation should be simple, efficient, and high-quality. You should be able to represent your brand accurately while testing, learning, evaluating, and iterating in a data-driven manner. This approach ensures continuous improvement and maximizes the ROI on your media spending (across paid, owned, and earned media).
Well, this future isn't a far-off dream with Savvy.
We've developed a technology that blends automation with best practices in creating attention-grabbing, conversion-driving creatives. This blend of technology and creative execution delivers great-looking content that grabs attention, equipping marketers with all the tools they need to succeed without breaking the bank.
Envision a world where you could generate an infinite variety of clips, motions, and settings, all featuring your product. Now imagine seamlessly weaving them together to narrate a myriad of stories, each highlighting your brand's unique selling points.
Rather than going through the painstaking process of producing a handful of ads, you now have the freedom to choose from a diverse array of motion styles and selling angles.
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However, this is just the beginning.
Is your current video underperforming?
No problem - grab another one (Blueprint).
Stumbled upon something that works?
Great - create more iterations of it.
Want to update your messaging?
Go right ahead.
Is your audience growing weary of the same old asset? Shake it up!
The formula may be simple, but the execution - the ‘HOW’ - can be challenging without the ability
for rapid content creation.
So, what happens when you're handed the power to create content as often and when you need it? This is where Savvy comes in, simplifying the complex and making the unimaginable possible.
So, while we're not crafting Super Bowl commercials, we ARE making the creative process far more simplified and efficient for our partners. No more time-consuming, laborious, and inefficient processes - with Savvy, creative production is a breeze.