Unlocking the Power of Ads with
SAVVY
CONTENT
TYPES
Understanding the Core of Every Ad
Every ad, at its heart, starts with what we at Savvy refer to as "content types". But what does this really mean?
Imagine a video or image. On its own, it can be quite impactful, like this:
Video without a Content Type
Adding Layers with Content Types
Now, let's take it a step further. By layering what we call 'content types', you can infuse additional copy or visual elements to enhance the narrative about your product.
For instance, here's how a video transforms when you add an attention-grabbing hook:
Hook Content Type
What about highlighting the benefits of your product?
Benefits Content Type
And then, there's the power of an offer:
Offer Content Type
Don't forget the influence of testimonials:
Testimonial Content Type
The Versatility of Savvy Video Clips
The beauty of Savvy's approach lies in this flexibility. With each video clip, you have the choice - use it as it is or pair it with diverse content types for a richer message.
Crafting a Compelling Narrative
But wait, there's more! Imagine weaving these elements together to craft a broader, more compelling narrative for your brand:
This approach aligns perfectly with the classic AIDA advertising framework (Attention, Interest, Desire, Action), especially when you're aiming to create a cohesive story.
Maximize Your Content's Potential
Each time you choose a Savvy video clip, you open up opportunities to add these layers, making them ideal for various platforms - be it your Amazon page, website, or social media channels.
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Why settle for just one aspect of your content when you can amplify its impact? By using Savvy content types, you can diversify your output, optimize for different platforms, and even engage in A/B testing to determine the most effective approach.
Remember, a picture might be worth a thousand words, but with Savvy's content types, you can tell even more compelling stories, making every word count.