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Data-driven creative on a global scale
adds 30 million paid users

How Savvy helped Netflix scale user acquisition globally

Savvy developed a turnkey process of automated, scaled video production that could quickly react to market demand, thereby empowering Netflix to continually release video content that remained relevant, eye-catching, and enticing for new customers.

The Playbook

1.  Build many concept executions


2.  Experiment to see what works


3.  Marry regional user data to determine

     popularity of  specific titles and genres


4.  Scale personalized production globally


5.  Continually challenge the “best performer”

Single Title Videos

RUSSIAN DOLL

KINGDOM

CLUB DE CUERVOS

Multi-Title Videos

Stories Multi-Title Videos

Story 1

Story 2

Story 3

Dropping Titles

English
Free Trial Messaging 

Latin American Spanish
Value Prop Messaging

Arabic
Free Trial Messaging

Social Stories

Content Sampling Messaging

NFT Messaging

Status Quo Messaging

The Results

212%

Increase ROAS

15k+

Videos Created

26

Languages

70

Countries

The Growth Impact