Data-driven creative on a global scale
adds 30 million paid users
How Savvy helped Netflix scale user acquisition globally
Savvy developed a turnkey process of automated, scaled video production that could quickly react to market demand, thereby empowering Netflix to continually release video content that remained relevant, eye-catching, and enticing for new customers.
The Playbook
1. Build many concept executions
2. Experiment to see what works
3. Marry regional user data to determine
popularity of specific titles and genres
4. Scale personalized production globally
5. Continually challenge the “best performer”
Single Title Videos
RUSSIAN DOLL
KINGDOM
CLUB DE CUERVOS
Multi-Title Videos
Stories Multi-Title Videos
Story 1
Story 2
Story 3
Dropping Titles
English
Free Trial Messaging
Latin American Spanish
Value Prop Messaging
Arabic
Free Trial Messaging
Social Stories
Content Sampling Messaging
NFT Messaging
Status Quo Messaging
The Results
212%
Increase ROAS
15k+
Videos Created
26
Languages
70
Countries
The Growth Impact
