Creative intelligence. Rapid iteration.
Exceptional results.
About
Founded in 2017 in Toronto, Hush is an eCommerce brand that’s taking weighted blankets to a whole new level.
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They set out with one mission: to help people around the world relax with ease and fall asleep faster whenever they wish.
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Fun fact: In 2019, they made their first appearance on the reality-TV show Dragon’s Den and received offers from all of the Dragons!
The Challenge
Following their Dragon’s Den appearance, Hush experienced explosive popularity in Canada and sought to scale their paid marketing to their larger audience.
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Hush had three main goals:
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Scale their ROAS in the US market
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Build up their creative library
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Gain actionable creative insights
The Savvy Solution
Savvy to the rescue!
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Savvy created 53 new ads for Hush in just 4 weeks.
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Leveraging our creative intelligence insights against Hush’s past performance data, revealed three key optimization strategies:
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Audience psychographic profile positioning
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Leverage emotional triggers
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Diversify ad formats and placements
In the beginning of rapid testing, there were many fluctuations in performance.​
During Wave 2, Savvy ads gained performance, surpassing the control ad.
Savvy ads
performance peaked after stabilization.
Savvy-est Way of Testing
Savvy continuously iterated ads over several waves, to optimize ROI.
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Wave 1: A range of creative content was tested to showcase different selling points and angles of persuasion. Some performance fluctuation occurred due to the newness of the ads.
Wave 2: Savvy ads began to stabilize in performance then cross over.
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Wave 3: Winning creative permutations gained additional traction, improving growth after stabilization.
Wave 4: Winning creatives were subsequently scaled across multiple campaigns, building additional historical data and increasing their effectiveness and performance.
Results
By the final iterative wave, Savvy outperformed expectations and increased ROAS by 73%! As a result, Hush also saw a 81% decrease in CPR and an 49% decrease in CPM.
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Taking the creative insights surfaced from Savvy’s rapid testing methods, Hush has continued to scale this strategy across their campaigns with favorable results.
73%
Increased
ROAS
81%
Decrease in
Cost Per Purchase
49%
Decrease
in CPM
